Recently ChatGPT has gained prominence. It is a free to use AI system. Chat GPT is an AI chatbot that uses GPT’s language model to interact with humans in a conversational way. It’s optimized for dialogue by human trainers and the free version relies on 20 billion of GPT-3’s parameters to produce convincing textual responses.
GPT-3 and GPT-4, for example, were trained on an unbelievable quantity of written work in order to produce texts. It basically amounts to the whole of the public internet, plus hundreds of thousands of books, articles, and other documents.
BgGPT is tailored to the specifics of the Bulgarian language, which in turn will allow the creation of applications in various economic and social areas. BgGPT – the first open language model adapted to the Bulgarian language and created for the needs of Bulgarian society, is the work of the Institute for Computer Sciences, Artificial Intelligence and Technologies (INSAIT).
VgGRT is already used by many different companies and countries. They share that he can reach the performance of the ShGRT on the final task in the Bulgarian language. Bulgaria is becoming one of the few countries that has its own system, taught in its own language and intended for use by everyone – schoolchildren, students, companies to develop applications, and also institutions to make analyses, reports and forecasts.
Chat GPT has advantages and disadvantages. It can be used by companies for 24/7 communication with customers, for endless support, better user experience, diversity and multilingualism. Disadvantages – lack of human emotions and reactions and depending too much on technology, unmanageable generated content with human biases and spreading misinformation.
However, we’ll see how the system will develop.
There are cases concerning GPT and copyright of the works on which it has been trained. For instance, ‘New York Times’ sues ChatGPT creator OpenAI, Microsoft, for copyright infringement. The claim was to end the practice of using its published material to train chatbots.
While copyright protection generally extends to the creative works of individuals, it becomes more complex when it comes to AI-generated content. Systems like ChatGPT learn from vast amounts of data and create works on that basis, determining ownership of them is a legal and ethical challenge. OpenAI acknowledges that users are responsible for what they create using its API and encourages them to comply with applicable laws and respect intellectual property rights. Because models like ChatGPT are also trained on copyrighted material, there is a possibility that the generated content may inadvertently resemble existing works.
Having in mind all that, let’s recall a few good practices:
• Respect the rights of third parties: Keep in mind that while AI can produce impressive results, there are limitations and ethical considerations to keep in mind.
• Involve human users in the creation process: this can help ensure that generated content complies with legal and ethical norms.
• Treat computer-generated works as original: by including unique elements in your AI-generated content, you reduce the likelihood of infringing existing copyright norms and create something truly innovative.
Artificial intelligence in media
Its impact on the media, journalists, and audiences is complex and multifaceted. AI as facilitator of content creation. Huge benefits of AI in Media and Entertainment Industry
The future of AI in media is promising, with the potential for AI-powered virtual and augmented reality experiences to transform media consumption. These technologies offer immersive and interactive experiences that can significantly enhance user engagement.
AI in media governance as an independent structure. Streamline processes and improve services, resulting in more efficient operations. Enhanced budget allocation insights, leading to increased revenue generation. Real-time marketing intelligence, enabling greater marketing agility.
On the other hand, the implementation of AI in the media can create new vulnerabilities, multiply information disorders, as well as generate challenges relating to transparency. Furthermore, it also risks becoming the back door to increasing the media’s dependence on the large technological platforms.
In-depth studies of the impact of AI on the content and institutional characteristics of media are needed before steps towards specific regulation are taken. The Media and Information Society Committee of the Council of Europe (CDMSI) has established a subcommittee of experts on the impacts of generative AI on freedom of expression (MSI-AI). In 2024 – 2025 experts will work on creating guidance on the different types of impacts of generative AI on freedom of speech as a human right. They will not be binding on European countries, but can create the necessary basis for relevant national policies that consistently reflect the principles of human rights protection.
The AI regulation proposed by the European Commission should bring clarity to the use of AI by the media as well.
Main topics concerning the media
• the analysis of automated information content (credibility, quality of information, ease of reading, etc.)
• new journalistic formats
• the relationship between platforms and media in an increasingly technological environment
• the impact of AI on the privacy and transparency of media content
• regulatory and legal developments of AI
• the ethical repercussions of the use of automated content
• new professional profiles and new tasks under AI use
• changes in the training of journalists and communicators
• the impact of AI on the employment and working conditions of journalists
• the reception of automated content by audiences and its social effects (polarization, pluralism, etc.)
• new digital divides (gender, race, social class, etc.).
With the artificial intelligence expansion, there is a need to master a new type of competences related to the more complex social relationships between humans and intelligent machines. Media and digital literacy will be complemented by literacy about the characteristics and role of artificial intelligence in our world.